Design, prototype, and ship with the power of Play AI.

Design, prototype, and ship with the power
of Play AI.

Design, prototype, and ship
with the power of Play AI.

Play AI is built into the design canvas — helping you generate ideas, add effects, and prototype interactions without leaving your flow.

Generate with the new AI View

Play’s new AI view instantly create complete app screens, widgets, or components. Ask Play AI to design a background with shifting gradient colors using shaders, create a heart-rate monitoring chart, or even a full onboarding flow — all directly inside your project.

“Generate a rain particle system”

"Generate a weather widget"

Generate with the new AI View

“Generate a rain particle system”

"Generate a weather widget"

Generate with the new AI View

“Generate a rain particle system”

"Generate a weather widget"

Generate with the new AI View

“Generate a rain particle system”

"Generate a weather widget"

Generate with the new AI View

“Generate a rain particle system”

"Generate a weather widget"

Prototype with natural language

Build sophisticated interactions and animations just by describing them. Play AI translates your intent into high-fidelity prototypes immediately.

“on tap, trigger a light haptic and open Profile page in a sheet”

"when I scroll, make the CTA visible"

Prototype with natural language

Build sophisticated interactions and animations just by describing them. Play AI translates your intent into high-fidelity prototypes immediately.

“on tap, trigger a haptic and open Profile in a sheet”

"when I scroll, make the CTA visible"

Prototype with natural language

Build sophisticated interactions and animations just by describing them. Play AI translates your intent into high-fidelity prototypes immediately.

“on tap, trigger a light haptic and open Profile page in a sheet”

"when I scroll, make the CTA visible"

Prototype with natural language

Build sophisticated interactions and animations just by describing them. Play AI translates your intent into high-fidelity prototypes immediately.

“on tap, trigger a light haptic and open Profile page in a sheet”

"when I scroll, make the CTA visible"

Prototype with natural language

Build sophisticated interactions and animations just by describing them. Play AI translates your intent into high-fidelity prototypes immediately.

“on tap, trigger a light haptic and open Profile page in a sheet”

"when I scroll, make the CTA visible"

Create designs & apply effects

Play AI can add components to your page, apply effects like Liquid Glass, and handle repetitive or system-wide changes.

“swap all SF Symbols to non-silver versions.”

"add liquid glass to all buttons"

Create designs & apply effects

Play AI can add components to your page, apply effects like Liquid Glass, and handle repetitive or system-wide changes.

“swap all SF Symbols to non-silver versions.”

"add liquid glass to all buttons"

Create designs & apply effects

Play AI can add components to your page, apply effects like Liquid Glass, and handle repetitive or system-wide changes.

“swap all SF Symbols to non-silver versions.”

"add liquid glass to all buttons"

Create designs & apply effects

Play AI can add components to your page, apply effects like Liquid Glass, and handle repetitive or system-wide changes.

“swap all SF Symbols to non-silver versions.”

"add liquid glass to all buttons"

Create designs & apply effects

Play AI can add components to your page, apply effects like Liquid Glass, and handle repetitive or system-wide changes.

“swap all SF Symbols to non-silver versions.”

"add liquid glass to all buttons"

Let Play do the grunt work.

With Play AI, even repetitive design tasks are effortless. Use /select to target layers or interactions based on any property and use /command to instantly move, duplicate, or delete layers. 

"/select all stacks with a blue background"

"/command delete all images without photos"

Let Play do the grunt work.

With Play AI, even repetitive design tasks are effortless. Use /select to target layers or interactions based on any property and use /command to instantly move, duplicate, or delete layers. 

"/select all stacks with a blue background"

"/command delete all images without photos"

Let Play do the grunt work.

With Play AI, even repetitive design tasks are effortless. Use /select to target layers or interactions based on any property and use /command to instantly move, duplicate, or delete layers. 

"/select all stacks with a blue background"

"/command delete all images without photos"

Let Play do the grunt work.

With Play AI, even repetitive design tasks are effortless. Use /select to target layers or interactions based on any property and use /command to instantly move, duplicate, or delete layers. 

"/select all stacks with a blue background"

"/command delete all images without photos"

Let Play do the grunt work.

With Play AI, even repetitive design tasks are effortless. Use /select to target layers or interactions based on any property and use /command to instantly move, duplicate, or delete layers. 

"/select all stacks with a blue background"

"/command delete all images without photos"

Update Content Instantly

Need to rewrite, localize, or batch-edit copy?  Want to fill your designs with realistic visuals? Play AI helps with making content updates fast and easy.

"/text rewrite @Alert for clarity"

"/image fill all images 64pt x 64pt with profile photos"

Update Content Instantly

Need to rewrite, localize, or batch-edit copy? Want to fill your designs with realistic visuals? Play AI helps with making content updates fast and easy.

"/text rewrite @Alert for clarity"

"/image fill all images 64pt x 64pt with profile photos"

Update Content Instantly

Need to rewrite, localize, or batch-edit copy?  Want to fill your designs with realistic visuals? Play AI helps with making content updates fast and easy.

"/text rewrite @Alert for clarity"

"/image fill all images 64pt x 64pt with profile photos"

Update Content Instantly

Need to rewrite, localize, or batch-edit copy?  Want to fill your designs with realistic visuals? Play AI helps with making content updates fast and easy.

"/text rewrite @Alert for clarity"

"/image fill all images 64pt x 64pt with profile photos"

Update Content Instantly

Need to rewrite, localize, or batch-edit copy?  Want to fill your designs with realistic visuals? Play AI helps with making content updates fast and easy.

"/text rewrite @Alert for clarity"

"/image fill all images 64pt x 64pt with profile photos"

Getting Started

Watch & Learn

Watch our guided video tutorials to learn Play.

Check Tutorials

Watch & Learn

Watch our guided video tutorials to learn Play.

Check Tutorials

Watch & Learn

Watch our guided video tutorials to learn Play.

Check Tutorials

Watch & Learn

Watch our guided video tutorials to learn Play.

Check Tutorials

Watch & Learn

Watch our guided video tutorials to learn Play.

Check Tutorials