We all know that testing your product with users is critical to the product’s success. The unfamiliar eyes of a user can provide a fresh perspective, validate assumptions, and catch potential usability errors.

Here are five reasons why Play is a powerful prototyping and user testing tool.

Share a native prototype to a user’s iPhone—without any install

Getting a high-quality prototype onto a user’s phone is a painful and clunky process. You either sacrifice convenience by making the user download an app or you sacrifice quality by having the user click through a desktop web-simulated prototype.

Play changes that with App Clip prototypes. When a user taps a Play prototype link, your prototype will instantly display on their phone as an App Clip. They don’t need to worry about installing an app or creating an account.

Your prototype feels like a real app

Traditional design tools can only take your prototypes so far. Play gives you the power of Apple's native iOS elements (like date pickers and maps), features (like haptics and material blurs), and gestures (like pan and scroll).

This is all built directly into Play, giving you native functionality right out of the box. Users will feel like they’re interacting with a real app, and because we render everything with Apple’s technology, they basically are. The more real your prototype feels, the more helpful users’ insights will be.

One prototype works for all phone sizes

Apple has many iPhone models, which can make user testing more difficult. You’re bound to have testers with phones ranging from an iPhone 8 to an iPhone 15 Pro and everything in between. While it’s important to test your design across devices, this can add a ton of extra work as you not only have to create duplicate designs but also keep them consistently updated.

Play helps you avoid that extra work. Play automatically resizes prototypes to look and function perfectly across all device sizes. There is one source of truth, and all users, regardless of their iPhone model, will experience it.

You can test accessibility and get feedback from differently-abled users

Play lets you use native System Styles, which work with Apple’s Dynamic Text settings. If user testers have Large Text turned on in their device’s accessibility settings, any text in your design will be automatically resized, responding to each user’s text size settings. Users will experience your prototype how they would in real life, so their feedback will be more authentic.

You can AB test in one session, with one prototype

Sometimes the best insights come through AB testing. Play makes it easy to AB test components, pages, and even full prototypes! You can create an Index page that can load in different prototypes during the same testing session. The user can easily switch between prototypes on their terms without multiple confusing links.

Typically, AB testing helps designers assess the usability of their design. Because prototypes in Play feel so real, AB testing can also help users assess the feel of different versions. They’ll notice things they wouldn’t have thought to recommend, but that they know is right when they feel it.

You can password-protect your prototypes for extra security

Sometimes you want to share your work with the whole world, but other times, you need a little privacy. In Play, you can password-protect your prototypes. Each project can have a password added to it, and you can change the password as many times as you’d like to reset who has access to your project.

Play helps you get the most out of your user testing sessions. Download Play and start testing prototypes with users, without the hassle.